Graphic Murals

If A Picture Is Worth 1,000 Words,
Then A Mural Can Tell An Entire Story.

Stewards of Change Institute (SOCI) uses a powerful and highly effective tool to bring ideas to life and explain challenging concepts at our regional and national symposia, educational and training sessions, and other activities. We call it “vision mapping” because it charts a visual narrative that enables event participants to literally see – in real time – what they’ve been thinking and discussing.

Vision mapping is also one the most engaging and productive techniques we use to help organizations generate learning and gain insights to inform their programmatic, organizational and/or strategic goals. Using human-centered design principles – that is, ones that focus specifically on the client’s needs and realities – we simulate various scenarios that reflect the complex, real-world environment in which individuals, families and/or organizations operate. The process includes creating graphically illustrated personas, composite characters who bring to life the people and situations in the scenarios.

Why ‘Vision Mapping?’

By making participants’ thinking visual, these exercises provide detailed, actionable, user-generated information. And that helps them prioritize objectives and leverage scarce resources to redesign programs, systems and/or operations. This highly interactive approach is embedded in our strategic action-planning process. It is a highly effective way to rapidly distill the key elements of presentations and conversations. In a nutshell, our graphic artists simultaneously listen, assimilates information and draws, creating a mural that captures key points and, cumulatively, creates a pictorial narrative.

The result is the dream of every visual learner (and about 60% of the U.S. population put themselves in that category), but our experience is that all types of people benefit from this compelling method of capturing and presenting information.

What we’ve seen over the years is that, for participants in SOCI’s events, our vision mapping approach results in:

  • Sharper focus on and faster synthesis of key points
  • Greater connectivity, engagement and collaboration
  • Increased “out of the box” thinking and discussions
  • Better retention of important information and insights
  • More fun

The Interoperability Gallery

For the first time, Stewards of Change was able to bring almost three dozen of its visually arresting murals together for an Interoperability Gallery at the 2nd Annual CIE summit. By all accounts, the unique result was a showcase that induced hundreds of visitors to take photos, buzz about both the content and its presentation, and take information from the murals home to enhance their own work. At the request of other conference organizers who toured the gallery, our next step is to “take the show on the road” to enrich subsequent events.
Check out the Gallery

Mural Library: Over A Decade of Murals... And Learning

The murals we’ve archived from our previous events are also valuable resources. They provide information and insights. They offer instruction and explain processes regarding interoperability, technology, change management, confidentiality, and many other parts of SOCI’s theory of change and implementation practices. And they are all available to you and your organization, tagged so you can search them for key words and concepts. Please take a look, review them, enjoy them – and use them.